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Campaign to promote the cleaning and care of urban furniture (22/06/2018)

The Councilor for Education, María José Medina Palao, the Councilor for Works and Services, Joaquín Rubio Gomariz, and the manager of STV Gestión, Juan Alcántara, presented this morning at Casa Grande the campaign 'Santomera es tu casa, cuídala', driven to promote the care of urban furniture and the cleaning of the municipality.

With this, it is pursued, at the same time, to offer better public spaces and reduce the almost 1.7 million euros that the City Council invests each year in its maintenance and renovation.

The campaign, started this morning, surprised by an original formula to raise awareness about the consequences of urban vandalism: next to lampposts, banks, bins, fountains or playgrounds have been placed signs that indicate the price that implies their replacement and leisure alternatives that the City Council could carry out with that money.

Equally, it stands out for a groundbreaking design and for the role as models of four neighbors of the town: "As soon as we decided on the campaign's motto, we knew that we had to project closeness, familiarity, and that is why we opted for Patricia, José Antonio, Amal and Bruno, all identifiable faces for us, were the protagonists ", explained the Councilor for Education.

In order to transmit the messages, it has resorted to vinyl banks that imitate graffiti, to free-standing that will be placed in the main municipal buildings, to eighty banners and to four thousand informative brochures, that will be completed with awareness activities in schools and institutes.

"We want to influence in two ways: on the one hand, on the maintenance and respect for urban furniture and, on the other hand, on the proper use of wastebaskets and containers for selective collection of waste." Individual attitudes are fundamental for the conservation and improvement of our public spaces, our neighbors mostly take care of what belongs to everyone, but we have a minority that does not make proper use of these elements, "added the councilor, responsible for 'Santomera, educating city', an initiative from which the campaign arose.

The mayor of Obras y Servicios, Joaquín Rubio, has had an impact on the same issues and has thanked STV Gestión, the winner of the urban solid waste collection and collection services, a company that has financed the expenses of the campaign.

"It is necessary to raise public awareness of the importance of having clean public spaces and urban furniture in conditions, reduce vandalism and convey that the responsibility is joint, the City Council, but also the citizenship," he said.

"In this way we will get a friendlier Santomera, a town that will invite us more to go out and visit the parks," he remarked.

Source: Ayuntamiento de Santomera

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